Facebook Continued Its Efforts to Help People Understand Why Specific Ads Are Served to Them

Product manager Sreethu Thulasi revealed in a Newsroom post that people on Facebook who used its tools to investigate why specific ads were being to served to them will now see more detailed information on targeting, including the interests or categories that were used to match them to that ad.

The source of that information will be made clearer, as well, such as if that person visited a specific website or liked a page, and people will be directed to controls that they can use to customize their experience on the social network.

The Why am I seeing this ad tool already provided information on demographics that were used to match people and ads, as well as website visits that did the same.

More information about businesses that upload lists to Facebook containing users’ personal information, such as email addresses and phone...