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Apple brought its newly expanded voice command options before a mass audience tonight in a 60-second ad that aired during Game 5 of the NBA finals.
The straightforward spot features quadriplegic former cyclist and accessibility advocate Ian Mackay, who takes viewers through the process of sharing an image and a location pin with a friend by way of the new Voice Control feature. The Cupertino tech giant announced the tools, which it plans to release across multiple Apple devices this fall, along with the video at its Worldwide Developers Conference last week.
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