AdFreak

Haters Wanted IHOP to Stick to Pancakes. So Now It's Just Calling Its Burgers 'Pancakes'

The perplexing stunt follows up last year’s IHOb success

ihop-burger-panckes-hed-page-2019 — No, really. They're pancakes. (At least, according to IHOP.)IHOP

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Every year, there is one campaign case study that seems to pop up constantly. We all remember (though some would like to forget) Oreo’s “Dunk in the Dark” during the 2013 Super Bowl. The same could be said for Fearless Girl, the statue that spawned a record 12 billion (hyperbole) think pieces and an equal number of recaps.

Last year, the darling of the circuit was IHOP’s stunt, where the chain temporarily changed the name of the brand to IHOb to promote its line of burgers.