BuzzFeed's CRO Explains Why Its Programmatic Strategy Is All About Collaboration, Not Competition

From native-first to a mixed approach

In the four and a half years that BuzzFeed’s chief revenue officer, Lee Brown, has worked with the company, he’s seen the publisher transform from a one-stop shop for listicles and quizzes to a massive media behemoth.

“I saw what Jonah Peretti was thinking when I first joined on: a modern media company that was kind of a challenge and didn’t necessarily have a playbook or a defined right answer,” he said. “It gave me a really good opportunity to grow and develop the team here and turn it into something that’s diverse, global and always evolving.”

And

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