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From Silicon Valley software maker Intuit comes the latest example of an increasingly rare event: a global creative agency of record review.
According to multiple sources with direct knowledge of the matter, the company issued an RFP earlier this month seeking a shop to handle work promoting its primary brand. Omnipresent advisory firm MediaLink is managing the review, which sources say will not affect Intuit’s relationships with Wieden + Kennedy or TBWA\Chiat\Day, which handle TurboTax and QuickBooks, respectively.
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