Remember 1980s Hair? We Sure Do—and the Shag Haircut Was Big Business Back Then

Adweek recalls the heyday of gel and mousse

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There’s been a certain amount of buzz lately over the return of, of all things, the shag haircut—a hairdo that sober minds presumed had been safely buried back in the 1970s. In recent weeks, the beauty press has been heated up over Sarah Hyland’s new shag, Refinery29 proclaimed the Shag as “the one haircut everyone’s asking for this winter,” and #shaghaircut had racked up nearly 30,000 posts on Instagram.

If you’ve been around long enough, though, you know that the ’70s shag was merely a harbinger of the follicular feats that would arrive in the 1980s—the undisputed era of Big Hair.

Well,

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