International Women's Day

Twitter Became the Social Platform of Choice for International Women’s Day (Infographic)

Unmetric found that brands in the hospitality industry were the most prolific posters

InternationalWomensDayDrawing — The volume of social posts related to International Women’s Day has steadily risen since 2013BonneChance/iStock

International Women’s Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands’ past efforts for the holiday to help give them ideas for the 2019 edition.

Unmetric found that the volume of social posts related to Women’s Day has steadily risen since 2013, and almost 13 percent of those posts were promoted.

Twitter became the platform of choice for Women’s Day posts last year, edging out previous leader Facebook, and Unmetric said 35 percent of social content related to the holiday was published on Twitter, with brands averaging 2.75