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What does refreshment sounds like? The answer, of course, is “Buschhhhhh.”
That intensely annunciated brand moniker—given added aural oomph by the pop/schhhhhh opening of a Busch can—debuted in a Super Bowl commercial by Deutsch two years ago.
The latest spots from the agency use the same gag to good effect. And of course, woodland wackiness from flannel-shirted pitch-dude Gerald Downy and his pals sets up the salient sound-offs.
Below, in a half-minute installment that ran regionally during Sunday’s Big Game broadcast in Illinois, Iowa, Minnesota, Missouri and Nebraska—big markets for the brand—a befuddled blindfolded bro bungles a “refreshment challenge.”
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