Adjust, a mobile measurement and fraud prevention company, has acquired a startup to improve its fight against digital ad fraud.
The Tel Aviv-based company today said it will acquire Unbotify, a cybersecurity and artificial intelligence startup that analyzes website traffic to understand the difference between human and bot traffic. The startup was founded in 2015 and works with clients across industries including ecommerce, social, search and gaming.
Bot fraud continues to plague digital advertising and frustrate ad agencies, brands and internet platforms that try to mitigate the amount of money complex bot networks siphon from ad campaigns.
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