Dentsu's Merkle Acquires Digital Experience Design Firm Filter

Clients include Nike, Amazon and Google

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Data-based performance marketing agency Merkle announced today that it has acquired Filter, a digital marketing and experience design firm based in Seattle with additional offices in Portland, Wash.

Moving forward, the firm will be known as Filter, a Merkle Company and serve as the newest member of Dentsu Aegis Network, which bought a majority stake in Merkle in 2016 for an estimated $1.5 billion. Financial terms of the deal, which was announced to all staff this afternoon, were not disclosed.

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