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Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break.
In partnership with Universal Pictures, the network’s branded content team did a spoof of the upcoming movie, Glass, from director M. Night Shyamalan. The 90-second spot will launch during the first commercial break of the show tonight, and an extended two-minute version will go live across social media platforms.
“Partnering with the Daily Show provides advertisers the opportunity to be a part of the cultural conversation and create a meaningful connection with our fans,” said Michelle Zoni, svp, Viacom Velocity and Comedy Central.
The latest spot features Daily Show correspondents Roy Wood Jr.
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