Editor’s Pick Media Agencies Privacy Orgs Are Media Agencies’ Next Big Investment By Trishla Ostwal & Olivia Morley TV Upfronts Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront By Bill Bradley Adweek Branded Beautiful Things Happen When Video Meets Display Criteo Influencers & Creators Doja Cat Is the Average Marketer’s Worst Nightmare. That’s Why Taco Bell Hired Her By Emmy Liederman & Rafael Canton Travel & Transportation Tom Brady Retirement Jokes and Audio Branding by Ryan Tedder Drive New Hertz Ads By Jason Notte BRANDSHARE FROM CRITEO The State of Audio Advertising 2022 TV Upfronts View All TV Upfronts Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront By Bill Bradley TV Upfronts 2022 Upfront Week’s Most Biting Onstage Potshots By Mollie Cahillane TV Upfronts Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return By Bill Bradley TV Upfronts The CW Sets Fall Schedule, Riverdale Finale as Likely Network Sale Looms By Mollie Cahillane NewFronts View All Blockchain Instagram Begins Testing NFT Sharing By David Cohen NewFronts YouTube and Google on How Brands Can Build Trust With the Diverse Creator Community By Shannon Miller NewFronts The Most Memorable Moments from the 2022 NewFronts By Jason Lynch NewFronts How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans By Meseret Ambachew Augmented Reality View All Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Augmented Reality Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas By David Cohen Sports Marketing Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds By David Cohen Columnist Network How to Build Augmented Reality Into Your Ecommerce Strategy By Rose Ahn Promoted Content View All Reimagine the Ad Experience By Amazon Ads How Contextual Targeting Will Make Its Resurgence in OTT By Mark Rotblat, Chief Revenue Officer, Tubi The Art of Shopper Recognition By Acxiom The Key to Survive and Thrive During Supply Chain Upheaval By Ben Eachus, CEO and Co-founder, Flowspace Partner Experts View All Why Smart Brands Are Turning to Latin America for Creative Talent By Ajit Kara The Role Total Video Planning Plays in Upfronts By Tim Spengler It’s Time to Spring Clean Your CDP, and Portable Identity Can Help By Dana Moroze Increase Cross-Channel Advertising Success With Data Clean Rooms By Keerat Sharma Microlearning View All Organize and Leverage Your Measurement Toolbox Why Brands Should Embrace Supply Path Optimization Now Subscriber Onboarding and Engagement Done Right Customer Experience Transformation for the C-Suite Adweek Podcasts View All Adweek Podcasts Brave Commerce: Bacardi’s Digital Shelf Extends to Stores By Rachel Tipograph, Sarah Hofstetter Women in Sports MPWIS Podcast: Julie Uhrman, Co-Founder and President of Angel City FC By Al Mannarino Adweek Podcasts Jadu AR Merges Reality and AR Into the Mirrorverse By Colin Daniels Adweek Podcasts Adweek Podcast: Drinking Bourbon With Matthew McConaughey By Al Mannarino Magazine Media All-Stars These 19 Executives Are Driving the Evolution of Media Agencies By Adweek Staff TV Upfronts How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator By Jason Lynch Media All-Stars How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up By Olivia Morley Media All-Stars Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work By Emmy Liederman In case you missed it TV Upfronts The Ultimate Guide to 2022 Broadcast TV Renewals and Cancellations By Jason Lynch AdFreak These Special Burger King Whoppers Cater to the Weirdest Pregnancy Cravings By Brittaney Kiefer Leadership & Talent Unilever Doesn’t Have a CMO Any More—Here’s Why By Rebecca Stewart Sustainability Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign By T.L. Stanley The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies View All Technology Pet Tech Startup Translates Canine Behavior Into Human Language in ‘Dog, Understood’ By T.L. Stanley Media Agencies Privacy Orgs Are Media Agencies’ Next Big Investment By Trishla Ostwal, Olivia Morley Retailing Fashion Retailer C&A Enlists DDB Europe for Brand Platform Development By Stephen Lepitak Diversity, Equity and Inclusion Wieden+Kennedy Dismantles the Insidious ‘Model Minority’ Myth With a Powerful Short Film By David Griner Brand Marketing View All Voice Samsung’s ‘Night Owls’ Ad Reveals How Far We Are From Gender Equality By Mita Mallick Esports Why Pick’em Is Key to Blizzard’s Overwatch League Strategy By Rafael Canton Travel & Transportation If You Know, They Know: Delta and American Express Ads Reward Travel Insiders By Jason Notte Travel & Transportation Tom Brady Retirement Jokes and Audio Branding by Ryan Tedder Drive New Hertz Ads By Jason Notte Commerce View All Adweek Podcasts Brave Commerce: Bacardi’s Digital Shelf Extends to Stores By Rachel Tipograph, Sarah Hofstetter Columnist Network To Avoid Fad Status, NFTs Must Become More Inclusive By Monique Francis Retail Media Ulta Beauty Debuts Revamped Retail Media Network By Paul Hiebert Cannabis Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery By T.L. Stanley CONVERGENT TV View All TV Upfronts Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront By Bill Bradley TV Upfronts 2022 Upfront Week’s Most Biting Onstage Potshots By Mollie Cahillane TV Upfronts Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return By Bill Bradley TV Upfronts The CW Sets Fall Schedule, Riverdale Finale as Likely Network Sale Looms By Mollie Cahillane Creativity View All Health and Wellness Hinge Funds Aspiring Mental Health Professionals Who Want to Help Marginalized Communities By Samantha Nelson AdFreak Christopher Walken Is a Business Squirrel With a Message About Financial Security By Sara Century Creative AAPI Creative Spotlight: Joesephine Kim Seizes Chances to Artfully Build Communities By Rebecca Theodore-Vachon Ad of the Day ALMA Turned an After-Game Interview Into a Viral Moment of Alzheimer’s Awareness By Samantha Nelson Inside the Brand View All Innovators How Doritos’ Caio Correa Inspires Bold Thinking By Matt Kerbel Leadership & Talent Working Parents Confront Biases, Burnout and Need for Boundaries By Heide Palermo CMO Moves Anthropologie’s CMO on Thinking Monumental, Not Incremental By Matt Kerbel Innovators Domino’s SVP Kate Trumbull on Serving Up the Unexpected By Matt Kerbel Media View All Platforms Meta Institutes Hiring Freezes for Some Non-Revenue-Generating Teams By David Cohen Platforms BeReal: How to Change Your Notifications Settings By Brandy Shaul Media L’Oréal and Tripadvisor Team Up, Letting Shoppers Collect Toiletries at the Airport By Meseret Ambachew Programmatic Tech Platforms May Get a 5-Person Federal Watchdog Group By Trishla Ostwal Performance Marketing View All Experiential Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events By Gabrielle Nicole Pharms Customer Acquisition Going Beyond Modeling to Find New Customer Acquisition Targets By Stephen H. Yu Customer Experience Why You Should Care More About Customer Satisfaction Than You Currently Do By Jordan Buning Travel & Transportation Harnessing Gen Z’s Summer Travel Wanderlust By Jessica Hawthorne-Castro Programmatic View All Programmatic US Senate Bill Would Break up Google and Add Transparency to Digital Advertising By Catherine Perloff Ad Tech Omnicom Debuts Video Ad Honing Tool, Powered by Google Data By Catherine Perloff Programmatic This Company Is Paying People to Decline Cookies By Trishla Ostwal Audio & Podcasting Apple Has Made It Easier for Podcast Creators to Grow Subscriptions By Meseret Ambachew Social Marketing View All Out of Home Twitter Becomes Harry’s House on Eve of Styles’ Album Release By David Cohen Streaming & OTT Reddit Releases Stranger Things Avatar Costumes Ahead of Season 4 By Brandy Shaul Chat & Messaging Meta Unveils WhatsApp Cloud API at Its Conversations Event By David Cohen Food & Beverage Yelp’s First Campaign Since 2016 Celebrates Restaurants’ Ability to ‘Turn the Tables’ By David Cohen
