Editor’s Pick

Advertising

Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

By Kathryn Lundstrom


During Google Marketing Livestream 2021, the team at Google shared its vision for building for the future of marketing and ensuring that businesses are able to sustain their role in helping communities thrive.

PARTNER EXPERT FROM GOOGLE

Top 5 Takeaways From Google Marketing Livestream 2021

Cannes Lions
Cannes Lions

Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment at Cannes

By Kyle O’Brien

Animation of Travis Scott in Fortnite
Cannes Lions

Epic Games’ ‘Astronomical’ Travis Scott Event Wins Cannes Digital Craft Grand Prix

By Shannon Miller

Cannes Lions

Highly Visual and Deeply Relatable, ‘Womb Stories’ Wins Film Craft Grand Prix at Cannes

By David Griner

A closeup of a woman with PPE indents on her face.
Cannes Lions

Dove’s Pandemic Campaign Scores Cannes Industry Craft Grand Prix

By Brittaney Kiefer

TV Upfronts
tokyo olympics logo
Sports Marketing

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

By Jason Lynch

Donna Speciale speaking at the Univision upfront
TV Upfronts

Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership

By Jason Lynch

TV Upfronts

Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

By Jason Lynch

all american cw show
TV Upfronts

The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

By Jason Lynch

Social Media Week
a collage of SMWNY speakers
Social Media Week

Watch All Sessions From the 13th Annual Social Media Week

By Breana Mallamaci

tiktok cmo katie puris
Social Media Week

TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

By Nicole Sara Sivens

Fitzco's Katy Tenerovich
Social Media Week

Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

By Nicole Sara Sivens

Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s
Social Media Week

McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

By Nicole Sara Sivens

Promoted Content

The Future of the Media Industry Starts With Customer Experience

By Salesforce

The Ecommerce Trends That Really Matter This Year

By Linkfluence

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

Are You Connecting Digitally With Gen Z Shoppers?

By Andrea Wasserman, Head of Global Commerce, Verizon Media

Partner Experts

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

How Can Brands and Retailers Prepare for the 2021 Holiday Season?

By Alicia LeBeouf

Research Shows Why Audio Advertisers Need to Diversify Their Voice Talent

By Steve Keller

Are You Creating a Welcomed Customer Experience or Just an Ad?

By Alice Stratton

Adweek Podcasts
Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: Everything You Need to Know About Cannes Lions Live

By Nick Gardner

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: 2021’s Award Season Big Winners

By Nick Gardner

Eric Toda and Soyoung Kang headshots with signature CMO Moves blue wave in top left corner.
CMO Moves

Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change

By Julian Gamboa

Yeah, That's Probably an Ad podcast art
Adweek Podcasts

Adweek Podcast: The 100 Most Creative Professionals in the World

By Nick Gardner

Magazine

This is a Profile
Diversity, Equity and Inclusion

25 LGBTQ+ Leaders Making a Meaningful Difference in Media, Marketing, Tech and Beyond

By Adweek Staff



This is a Profile
Data Points

Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

By Nicole Ortiz



This is a Profile
Voice

5 Risks of Performative Pride Allyship for Brands to Keep in Mind This June

By Katie Martell



This is a Profile
Creative Thinkers

How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek’s Cover

By Stephanie Paterik


In case you missed it

This is a Profile
Programming & Performance

Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5

By Mollie Cahillane



This is a Profile
Advertising

Cat Remembers Finding Forever Home in French Animated Spot for Animal Shelter

By Brittaney Kiefer



This is a Profile
CPG & Grocery

With 135% Growth, Kroger’s Ad Business Aims to ‘Set the Bar’ for Media Accountability

By Paul Hiebert



This is a Profile
Advertising

Leaders of Wieden+Kennedy-Owned Joint Editorial Launch New Shop

By Larissa Faw


The Institute for Brand Marketing ™

Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace
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Agencies
Travel Oregon's new campaign
Advertising

Portland Embarks on the Tough Challenge of Welcoming Tourists

By Larissa Faw

Diverse voices amplified
Voice

UK Advertising Is All-In for a More Inclusive Industry

By Sharon Lloyd Barnes

Cannes Lions

Highly Visual and Deeply Relatable, ‘Womb Stories’ Wins Film Craft Grand Prix at Cannes

By David Griner

Damien Lemaitre
Leadership & Talent

Dentsu International Names Damien Lemaitre as Global Commerce Director

By Stephen Lepitak

Brand Marketing
amazon truck
Amazon

Can Retailers Keep Up With the Prime Day Juggernaut?

By Lisa Lacy

J Balvin signing a UPS box
Diversity, Equity and Inclusion

UPS and J Balvin Are Amplifying Latinx-Owned Businesses With a Musical TikTok Challenge

By Shannon Miller

Advertising

Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

By Kathryn Lundstrom

A person shopping for clothes
Fashion & Apparel

New Study From thredUP Shows Secondhand Clothing Is Displacing Fast Fashion

By Kaila Mathis

Commerce
Glossier showroom in London
Retailing

Glossier Is Embracing IRL Commerce With 3 Permanent Stores

By Emmy Liederman

Retailing

Google’s First Permanent Retail Space Will Feature Sleek Demo Spaces and an Event Hub

By Patrick Kulp

adweek at home
Cannes Lions

How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

By Emmy Liederman

Beer, Spirits & Cannabis

These Ads Don’t Tell You What They’re Selling, and Business Is Booming

By T.L. Stanley

CONVERGENT TV
tokyo olympics logo
Sports Marketing

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

By Jason Lynch

michelle lee
Leadership & Talent

Michelle Lee, Allure’s Top Editor, Heads to Netflix

By David Griner

fast furious 9 promo
Streaming & OTT

The Entertainment Industry’s Next Act: Balancing Box-Office Releases and Streaming

By Kelsey Sutton

Donna Speciale speaking at the Univision upfront
TV Upfronts

Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership

By Jason Lynch

Creativity
Cannes Lions

Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment at Cannes

By Kyle O’Brien

Animation of Travis Scott in Fortnite
Cannes Lions

Epic Games’ ‘Astronomical’ Travis Scott Event Wins Cannes Digital Craft Grand Prix

By Shannon Miller

A closeup of a woman with PPE indents on her face.
Cannes Lions

Dove’s Pandemic Campaign Scores Cannes Industry Craft Grand Prix

By Brittaney Kiefer

Streaker promotes TV 2 Play Wimbledon coverage
Sports Marketing

Streakers Eye Wimbledon in Spot Promoting Danish Streaming Channel’s Coverage

By Stephen Lepitak

Inside the Brand
Leanne Fremar headshot with signature Women Trailblazers red wave on top left corner.
Women Trailblazers

Why Chase Chief Brand Officer’s Definition of Success Is Unlike Any Other

By Luz Corona

Innovators

To Combat Piracy, VIZ Media Made Its Content Available to Fans for Free

By Julian Gamboa

CMO Reboot Playbooks

How to Listen Carefully and Act Quickly

By Al Mannarino

CMO Reboot Playbooks

How To Create Meaningful Marketing That Matters

By Al Mannarino

Media
Platforms

Twitter Begins Taking Applications for Early Testers of Ticketed Spaces, Super Follows

By David Cohen

Coronavirus

Snapchatters Are Even More Over the Pandemic Than Non-Snapchatters

By David Cohen

Platforms

Twitter: How to Share a Tweet to Instagram Stories on iOS

By Brandy Shaul

Platforms

Workplace From Facebook Reveals Several Updates, New Features

By David Cohen

Performance Marketing
people with suitcases
Travel & Transportation

5 Travel Boom Trends for Performance Marketers to Watch in 2021

By Jessica Hawthorne-Castro

bts x mcd
Performance Marketing

How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records

By Jess Zafarris

Usain Bolt runs with children as he prepares for the Olympic Games.
Sports Marketing

Olympians—Past and Present—Join in a New Spot to Show Fans They’re Stronger Together

By Kaila Mathis

amazon box on a conveyor belt
Amazon

Prime Day Boosts Ad Spend on Other Retail Media Networks

By Lisa Lacy

Programmatic
Andrew Neil hosts another segment on GB News
Voice

GB News Dragged Brands Into the Culture Wars. Here’s What Marketers Should Do Next

By Amy Williams

Measurement

First-Party Measurement Solution TikTok Brand Lift Study Rolls Out Globally

By David Cohen

The Google
Ad Tech

Google Faces More Antitrust Scrutiny, This Time From the European Commission

By Ronan Shields

adtech targeting
Ad Tech

Ad Tech Is Facing the Loss of Another Important Signal: the IP Address

By Andrew Blustein

Social Marketing
Platforms

American Express Kicks Off ‘Let’s Go’ Campaign to Back Small Businesses

By David Cohen

Pinterest outlines its userbase
Platforms

Pinterest Outlines What UK Users Want From Brands on the Platform

By Stephen Lepitak

Ecommerce

Facebook Extends Shops to WhatsApp, Marketplace

By David Cohen

Diversity, Equity and Inclusion

Snapchat Teams Up With Pride Basics on Real-Life Custom Pride Flags

By David Cohen