EDITOR'S PICKS Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?by Chris ThilkWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?by Chris ThilkWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?by Chris ThilkWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?by Chris ThilkTV UpfrontsThe 10 Best Trailers We Saw During Upfronts Weekby Jason LynchAd of the DayBurger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppersby David GrinerAdFreakToys Take Aim at Wildlife in These Ads About Plastic's Deadly Toll on Our Oceansby Erik OsterAgenciesAgency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused Recipeby Marty SwantAgencies Balk at 'Insane' Conditions of New General Mills RFPsThe requirements include 120-day payment terms and ownership of intellectual property.Ikea's Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and BlueBut don't worry, the classic icon isn't going away in the process.The Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayPublicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare SpaceWho Are the Leading Candidates to Buy Sizmek’s Remaining Assets?Taco Bell Is Opening a Boutique, Branded Hotel Called The BellHow Hong Kong Ballet Created Glorious Dance Ads as Charming as They Are ImpressiveThe Most—and Least—Surprising Moments From Wednesday’s Upfront Events Popular Now 1 The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on... 2 Former Chess Champion Garry Kasparov on Competing Against Artificial Intelligence 3 Retargeting: Here’s Why Products Seem to Follow You on Social 4 This Mind-Bending Ad for Kia Has Nearly 300 Million Views (and Counting) 5 Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs The Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayPublicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare SpaceWho Are the Leading Candidates to Buy Sizmek’s Remaining Assets?Taco Bell Is Opening a Boutique, Branded Hotel Called The BellHow Hong Kong Ballet Created Glorious Dance Ads as Charming as They Are ImpressiveThe Most—and Least—Surprising Moments From Wednesday’s Upfront Events TV Upfronts TV UpfrontsThe 10 Best Trailers We Saw During Upfronts Weekby Jason LynchTV UpfrontsWhy NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on Sundayby Jason LynchTV UpfrontsThe Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebsby Chris AriensTV UpfrontsWarnerMedia's Kevin Reilly Takes Reigns of TruTV in Expanded Roleby Kelsey SuttonTV UpfrontsThe CW Pairs Batwoman and Supergirl on Sundays This Fallby Jason LynchTV UpfrontsThe Most—and Least—Surprising Moments From Wednesday’s Upfront Eventsby Jason LynchTV UpfrontsLes Moonves Was Gone, but Not Forgotten, at First CBS Upfront Under New Leadershipby Sara JerdeTV UpfrontsAfter Honing TBS’ Comedic Voice, WarnerMedia Risks Damaging the Brand by Adding Dramasby Jason Lynch This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek AmazonInside the Complicated World of Amazon’s Private-Label Businessesby Lisa LacyAd Tech & Mar TechAdvertisers Are Spending More in Addressable TV, But Some Aren’t Convinced It’s Worth Itby Marty SwantInfluencersHow Can Marketers Get the Most Out of NFL Player Endorsements? Try Speed Datingby Jameson FlemingData PointsInfographic: Nearly Half of Americans Make Purchases Based on Influencer Recommendationsby Sammy Nickalls In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Programming & PerformanceMore Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stuntsby Sara JerdeChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek's March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women's Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerAd of the DayRidley Scott's Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Apple's Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms Agencies AgenciesGrey Launches Global Health and Wellness Practice Under New Leadershipby Patrick CoffeeAgenciesPublicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare Spaceby Minda SmileyThese Posters for a Vampire TV Show Erupt In Flames When The Sun RisesAgency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused RecipeAgencies Balk at 'Insane' Conditions of New General Mills RFPsJudge Rules Dentsu Does Not Owe $17.8 Million to Woodstock 50 OrganizersAdvertising on Planet VulcanDeutsch Lays Off at Least 5% of L.A. Staff as Volkswagen Contract EndsView more in Agencies > Brand Marketing 40 Years Bold33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisementby Robert Klara40 Years BoldThis Head-Turning Calvin Klein Campaign Turned the Head of the Fedsby Robert KlaraThink Being a Priest is Tough? Try Advertising for the JobAB InBev Follows the In-Housing Trend With Rollout of draftLineThe Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on MarketingOreo’s Attempts at Originality Are Ruining Its Brand Identity3 Steps for Creating a Successful Branded PodcastAway Is Using Its Latest Round of Funding to Progress Further Into a Bricks-and-Clicks StrategyView more in Brand Marketing > Creativity Ad of the DayFrom Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British Musicby Erik OsterAdFreakWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?by Chris ThilkThis Agency Built Its Own Hologram Pitch Deck to Explain Artificial IntelligenceA Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ WorkToys Take Aim at Wildlife in These Ads About Plastic's Deadly Toll on Our OceansTo Promote Its Canned Wine, This Winery Is Spoofing Classic Beer AdsVirgin Voyages Hid 50 Posters Around London. Find One, and You'll Get Into a VIP EventReal and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin KleinView more in Creativity > Digital Emerging TechFormer Chess Champion Garry Kasparov on Competing Against Artificial Intelligenceby Marty SwantSocial Pro DailyPresident Trump Wants to Know If Your Political Views Were Censored By a Social Platformby David CohenFacebook Once Again Turned to User Surveys in Tweaking Its News Feed AlgorithmSnapchat: Here's How to Play Snap Games With a FriendWho Are the Leading Candidates to Buy Sizmek’s Remaining Assets?Facebook Teamed Up With Eventbrite on a Ticketing Distribution and Sales Feature for PagesFacebook Removed Israeli-Based Pages and Accounts Mostly Focused on AfricaInstagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTVView more in Digital > Programmatic ProgrammaticQ&A: The Washington Post's Programmatic Team Isn't Afraid of Experimentationby Shoshana WodinskyProgrammaticHow Google Wants to Further Automation in Cross-Screen TV Buyingby Ronan ShieldsAd Tech & Mar TechFreeWheel's New Roster of Tools Intended to Simplify the OTT Buying Processby Shoshana WodinskyProgrammaticInside YouTube's Latest Privacy Updates And How They Affect Advertisersby Ronan ShieldsView more all coverage > TV / Video TV UpfrontsThe Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015by Jason LynchTV UpfrontsThe 10 Most Memorable Moments from 2019’s Upfronts Weekby Jason LynchThe 10 Best Trailers We Saw During Upfronts WeekWhy NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayThe Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other CelebsAzteca America Looks to Connect With Hispanic Audience With New Tagline: 'We Are All United as One'WarnerMedia's Kevin Reilly Takes Reigns of TruTV in Expanded RoleThe CW Pairs Batwoman and Supergirl on Sundays This FallView more in TV / Video >