EDITOR'S PICKS Here’s What Ad Buyers Really Thought About Upfronts Week 2019by Jason LynchHere’s What Ad Buyers Really Thought About Upfronts Week 2019by Jason LynchHere’s What Ad Buyers Really Thought About Upfronts Week 2019by Jason LynchHere’s What Ad Buyers Really Thought About Upfronts Week 2019by Jason LynchAmazonAmazon Can Continue Selling Facial Analysis Tech to the Governmentby Lisa LacyAd of the DayBurger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppersby David GrinerBrand MarketingPeople Love the Crap Out of Poo-Pourri, at Least According to Its First TV Pushby Minda SmileyAdFreakHong Kong’s Airport and Transit System Initially Banned an Ad Featuring a Gay Coupleby Minda Smiley7 Industries Amazon Is Primed to Conquer NextA new study shows that the company's customer base and fulfillment network could mean the sky's the limit.Why Record Labels and Movie Studios Are Singing Along With SmuleThe social music app has 40 million users and counts Disney and Warner Music among its partners.A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket AdLacoste Tells a Stunningly Powerful Story of Tumultuous Love In New CampaignComcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media BuysVice Media Names Former Mic Publisher Its New Chief Digital OfficerPandora Commissioned an Interactive Mural of DJ Khaled to Promote Its Summer PlaylistsFemale-Founded Companies Call on Brands to Take Action on Abortion RightsNBC Wins the Season in the 18-49 Demo for the Third Straight Year Popular Now 1 Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect 2 The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on Marketing 3 7 Industries Amazon Is Primed to Conquer Next 4 Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies 5 Why Marketers Need to Push for Inclusivity in Music A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket AdLacoste Tells a Stunningly Powerful Story of Tumultuous Love In New CampaignComcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media BuysVice Media Names Former Mic Publisher Its New Chief Digital OfficerPandora Commissioned an Interactive Mural of DJ Khaled to Promote Its Summer PlaylistsFemale-Founded Companies Call on Brands to Take Action on Abortion RightsNBC Wins the Season in the 18-49 Demo for the Third Straight Year Adweek's Grad Guide to Marketing presented by View more > Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Fieldby Sammy NickallsHow to Leverage Your Alumni Network to Land a Job in Advertisingby Diana Pearl8 Tips to Help Perfect Your Interviewing Gameby Marc Stephenson Strachan5 Body-Language Tips for Pulling Off the Perfect Job Interviewby Kelsey SuttonHow to Break Out and Get Noticed in Your First Agency Jobby Chris AriensSo You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the Plungeby Shoshana WodinskyHow to Create a Killer Professional Website, Straight From the Prosby Ann-Marie AlcántaraTips for Recent Grads Straight From the Recruiter’s Perspectiveby Katie Ramp 40 Years Bold Highlights and head-scratchers from four decades of Adweek Read more > Highlights and head-scratchers from four decades of Adweek 33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisementby Robert KlaraThis Head-Turning Calvin Klein Campaign Turned the Head of the Fedsby Robert KlaraThink Being a Priest is Tough? Try Advertising for the Jobby Robert KlaraHow Adweek Helped This Startup Build Its Businessby Chris Ariens This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Awards & RecognitionSaluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivityby T.L. StanleyVoiceWhat Marketers Can Learn From Consumers’ Social Media and TV Habitsby David SchweidelPublishers & PlatformsWhy Media Buyers Are Mixed on Publishers Selling Ads Based on Emotionby Sara JerdeData PointsInfographic: What People Want From Direct-to-Consumer Brandsby Sammy Nickalls In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Programming & PerformanceMore Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stuntsby Sara JerdeChallenger BrandsHow Aviation Gin Toppled Marketing Giants to Win Adweek’s March Adness Bracketby David GrinerAgenciesThe Ad Industry Weighs In on How the Accenture Deal Might Affect Droga5’s Cultureby Doug ZangerInternational Women's DayMeet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and Moreby Katie RichardsInternational Women's DayFor Women’s Day, Budweiser Revived and Reimagined Three of Its Ads From the 1950sby David GrinerThe Big GameMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Lifeby Nick GardnerAd of the DayRidley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other Worldsby David GrinerThe Big GameHyundai’s Super Bowl Ad Shames Vegan Dinner Parties and Vegans Aren’t Happyby Ann-Marie AlcántaraGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. 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To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram Apple’s Ad About a Scrappy Group of Coworkers Is Honestly Better Than Most Sitcoms Agencies Leadership & TalentMDC Partners Expands C-Suite With Hire of Former Private Equity Veteran as COOby Patrick CoffeeAgenciesNew Cannabis-Focused Ad Agency Launches to Help Brands Navigate Legalization Worldwideby Erik OsterGoogle’s Director of Agency Platforms Likes to Zig and ZagHow to Leverage Your Alumni Network to Land a Job in Advertising8 Tips to Help Perfect Your Interviewing GameHow to Create a Killer Professional Website, Straight From the ProsTips for Recent Grads Straight From the Recruiter’s Perspective5 Tricks for Navigating a New Work Environment When You’re the Youngest EmployeeView more in Agencies > Brand Marketing VoiceWhy Marketers Need to Push for Inclusivity in Musicby Rosemary WaldripBrand MarketingPeople Love the Crap Out of Poo-Pourri, at Least According to Its First TV Pushby Minda SmileyHong Kong’s Airport and Transit System Initially Banned an Ad Featuring a Gay CoupleGen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t ExpectA Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket AdAdvertising Experts Offer Advice to Young Creatives Trying to Make It in the FieldFemale-Founded Companies Call on Brands to Take Action on Abortion RightsGap Wants You to ‘Love All Ways’ in Honor of LGBTQ Pride MonthView more in Brand Marketing > Creativity CreativityGrey Brazil Asks Politicians to Hand Over the Miles They’ve Racked Up on Taxpayers’ Dimeby Minda SmileyAdFreakLil Nas X’s ‘Wrangler on My Booty’ Line In ‘Old Town Road’ Is Now a Branded AR Experienceby David GrinerSo You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the PlungeFrom Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British MusicWill John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?This Agency Built Its Own Hologram Pitch Deck to Explain Artificial IntelligenceA Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ WorkToys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our OceansView more in Creativity > Digital Social Pro DailyA Guide to Workplace by Facebook’s New Customer Resource Centerby David CohenPublishers & PlatformsShould Brands Use Captions and Subtitles in Video Content for Stories?by David CohenSnapchat: Here’s How to Create a Story From MemoriesAmazon Can Continue Selling Facial Analysis Tech to the GovernmentWhy Record Labels and Movie Studios Are Singing Along With SmuleTwitter Is Experimenting With Different Ad Loads for Different People4 Reasons Emotional Data Is Key for Building Brand Loyalty7 Industries Amazon Is Primed to Conquer NextView more in Digital > Programmatic ProgrammaticBuzzFeed’s CRO Explains Why Its Programmatic Strategy Is All About Collaboration, Not Competitionby Shoshana WodinskyProgrammaticComcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media Buysby Ronan ShieldsSocial Pro DailyTwitter’s MoPub Is Giving Publishers a Way to Calculate the Lifetime Value of Their Apps’ Usersby David CohenProgrammaticHow The Trade Desk Is Integrating With Prebid to Boost Its Unified IDby Ronan ShieldsView more all coverage > TV / Video TV UpfrontsAs Brands Move From Traditional TV, They Need to Consider Social Videoby JoAnna FoyleTV UpfrontsHere’s What Ad Buyers Really Thought About Upfronts Week 2019by Jason LynchThe Lines Between Upfronts and NewFronts Continue to Blur TogetherLessons to Learn From These 3 Animated Branded VideosUpfronts Will Bring Increased Conversation but Needs a Refresh to How It Handles DataBefore They Were TV Stars, These Celebs Pitched ProductsVideo: Our Top 5 Takeaways From Upfronts WeekWe Asked TV Celebrities From This Is Us, Brooklyn Nine-Nine and More About Their Favorite CommercialsView more in TV / Video >