EDITOR'S PICKS Martin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsBrand MarketingEverything Brands Need to Know About Bringing Their Marketing In-houseby Diana PearlProgrammaticNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Homeby Ronan ShieldsAmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyVoiceIt’s Time Brands Add Genuine Consciousness Into Their Marketing Mixby Max LendermanAd Agency BBH Loses Fight Against Actors Union SAG-AFTRAStrike attracted celebrities including Tom Hanks and George Clooney.Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a PurchaseHere's how they decide what to buy.FaceApp’s a Viral Star—But Its Privacy Policy Has People WorriedHow These Women Trailblazers Pave the Way to Success for OthersLarger Brands Have an Edge in Instagram Stories … or Do They?Wasserman Launches The Collective to Raise Women’s Visibility in SportsCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’Heinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a DecadeWith US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend Popular Now 1 Everything Brands Need to Know About Bringing Their Marketing In-house 2 Here’s Every Grand Prix Winner From the 2019 Cannes Lions 3 This China Airlines Ad Makes Travel Sound Absolutely Dreadful. And It’s a Huge Hit 4 Influence Be Damned: Kahlúa Is Creating an Art Exhibit of Instagram Photos That Got Zero Likes 5 Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase FaceApp’s a Viral Star—But Its Privacy Policy Has People WorriedHow These Women Trailblazers Pave the Way to Success for OthersLarger Brands Have an Edge in Instagram Stories … or Do They?Wasserman Launches The Collective to Raise Women’s Visibility in SportsCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’Heinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a DecadeWith US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend 40 Years Bold Highlights and head-scratchers from four decades of Adweek Read more > Highlights and head-scratchers from four decades of Adweek US Soccer Star Tim Howard Talks Career Highs, Branding and What’s Nextby Chris AriensWhy Adweek Is the ‘Definitive Source’ for These Media Execsby Chris AriensWhat Adweek Means to These Twitter, YouTube and Hulu Execsby Chris AriensThe Marketers Shaping the Future Share What Adweek Means to Themby Chris Ariens This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Women in SportsWhy U.S. Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equalityby T.L. StanleyWomen in SportsThe 30 Most Powerful Women in Sportsby T.L. StanleyStreaming & OTTOTT Players and Social Platforms Are Cashing In on Live Sports Streamingby Kelsey SuttonVoiceHow Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletesby Laura Visco In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads Brand ValuesWhy More Brands Aren’t Helping Out With the Humanitarian Crisis on the US Borderby Robert KlaraRetailLady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailerby Ann-Marie AlcántaraAwards & RecognitionYounger Creatives Are Increasingly Dismayed With Awards Showsby Erik OsterStreaming & OTTEverything We Know About Disney, Apple, WarnerMedia and NBCUniversal’s New Streaming Servicesby Kelsey SuttonVoiceHow AI Can Help Agencies Find Their Creative Mojo Againby Ben LammAwards & RecognitionThis Spec Campaign for Adidas Offers Smart Ideas for Closing the Racial Gap in Swimmingby Shannon MillerVoiceWhy Your Brand Needs to Identify a Brand Characterby Sam DouglassPolitics2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approachby Shoshana WodinskyGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram ‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on Airbnb Agencies AgenciesMartin Sorrell on Challenging the Ad Industry Giants He Helped Createby Ronan ShieldsAgenciesAd Agency BBH Loses Fight Against Actors Union SAG-AFTRAby Patrick CoffeeHow Agencies Can Fight Against Unconscious Biases When HiringWasserman Launches The Collective to Raise Women’s Visibility in SportsPublicis Groupe Remains Optimistic Despite Disappointing Q2 Performance and Lowered Sales TargetseBay Consolidates $250 Million Global Media Account With WPPWPP’s Grey Names First Global Chief Marketing OfficerD&AD New Blood Highlights Rift Between Eager Creatives and Scared AgenciesView more in Agencies > Brand Marketing VoiceIt’s Time Brands Add Genuine Consciousness Into Their Marketing Mixby Max LendermanData PointsInfographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchaseby Sammy NickallsEverything Brands Need to Know About Bringing Their Marketing In-houseTop Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their FranchisesHow These Women Trailblazers Pave the Way to Success for OthersZappos Is Turning the Clock Back on Its Website for Its 20th BirthdayWith US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship TrendThe U.S. Army Will Eliminate the Majority of Its Internal Marketing DepartmentView more in Brand Marketing > Creativity AdFreakCats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’by David GrinerAd of the DayVelcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earthby T.L. StanleyBud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become RealHeinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a DecadeVW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on AirbnbThe Group That Approves Emojis Debuts New User-Friendly WebsiteView more in Creativity > Digital AmazonAmazon Might Use 3D Body Scans to Customize Clothes—and Also Capture Your Databy Lisa LacyPublishers & PlatformsLarger Brands Have an Edge in Instagram Stories … or Do They?by David CohenFaceApp’s a Viral Star—But Its Privacy Policy Has People WorriedWhat Corporate America’s Shift in Education Versus Training Means for Big TechWayfair Quietly Emerges After Migrant Camp Scandal with Black Friday in July PromoApple’s Privacy-Minded Moves Should Be Just the BeginningInstagram: Here’s How to Report a CommentTwitter’s Conversation Improvement Testing Continues With Icons in Place of LabelsView more in Digital > Programmatic ProgrammaticNot All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Homeby Ronan ShieldsProgrammaticThese 2 Startups Want to Change the Way We Think of Offline Attributionby Shoshana WodinskyAd Tech & Mar TechMobile In-App Video Ads Platform Vungle Is Selling to Blackstoneby Marty SwantAd Tech & Mar TechBroadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?by Shoshana WodinskyView more all coverage > TV / Video Programming & PerformanceOur 10 Favorite TV-Themed Activations at Comic-Con 2019by Sara JerdeTV / VideoWhy Erin Andrews Can’t and Won’t Comment on the NFL National Anthem Kneeling Controversyby Chris AriensWarnerMedia Staffs Up Original Content Team at HBO MaxAs Traditional TV Evolves, Television Rating Systems Remain the SameNetflix Misses Subscriber Growth Forecast, but Downplays Its Streaming CompetitionA Gossip Girl Reboot Is Coming to New HBO Max Streaming ServiceHow USA Network Turned Suits Into Its First Scripted Series FranchiseGame of Thrones Helps HBO Edge Out Netflix With 137 Emmy NominationsView more in TV / Video >