EDITOR'S PICKS Doritos' Super Bowl Spot Will Feature Chance the Rapperby Kelsey SuttonDoritos' Super Bowl Spot Will Feature Chance the Rapperby Kelsey SuttonDoritos' Super Bowl Spot Will Feature Chance the Rapperby Kelsey SuttonDoritos' Super Bowl Spot Will Feature Chance the Rapperby Kelsey SuttonAdFreakFiverr's Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Criticsby Gabriel BeltronePublishers & PlatformsFrom Boardroom to Living Room: How Facebook's Many PR Initiatives Intertwine to Deliver Its Messagingby David CohenThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlBrand ValuesThese 4 Brands Refashioned the Way They Talk to Men Before Gillette Didby Patrick CoffeeHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different StandardsSomething that women have been dealt with seemingly since the dawn of advertising.Roku Pulled Its InfoWars Channel, But Only After Users RevoltedThe service learned the same lesson as Facebook, Twitter, YouTube and others.P&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government ShutdownWhat Marketers Can Learn About Taking a Stand From GillettePlanters Is Advertising in the Super Bowl for the First Time in Over a DecadeGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to VideoSnapchat's CFO Is Resigning After Less Than a YearWhy Tech Companies Are on the Hunt for the 'Uber of 5G' Popular Now 1 How Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different Standards 2 P&G Debuts New Media Model, Taking More Work In-House to Give Brands ‘Flexibility’ 3 Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government Shutdown 4 These 4 Brands Refashioned the Way They Talk to Men Before Gillette Did 5 Gillette Asks How We Define Masculinity in the #MeToo Era as ‘The Best a Man Can Get’ Turns 30 P&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'Burger King Trolls President Trump, Plus How More Brands Are Responding to the Government ShutdownWhat Marketers Can Learn About Taking a Stand From GillettePlanters Is Advertising in the Super Bowl for the First Time in Over a DecadeGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to VideoSnapchat's CFO Is Resigning After Less Than a YearWhy Tech Companies Are on the Hunt for the 'Uber of 5G' This Week's Issue The hottest topics from the newest Adweek The hottest topics from the newest Adweek Programming & PerformanceThese 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past 15 Yearsby A.J. KatzProgramming & PerformanceRobin Roberts and Diane Sawyer Open Up About Making Morning TV Historyby A.J. KatzVoiceHow a Cable News Blog Turned Into a Top Source for the Highs and Lows of Broadcast Mediaby Brian StelterProgramming & Performance7 TV News Titans Who It Turns Out Were Not Too Big to Failby Chris Ariens In Case You Missed It Get caught up on all of the informative, inspiring and interesting reads Get caught up on all of the informative, inspiring and interesting reads CreativityArby's Launched a Subscription Box, and It Sold Out in Less Than an Hourby Katie RichardsVoice2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve Itby Jim WilsonAdFreakPopeyes Is Offering 'Emotional Support Chicken' to Help Comfort Holiday Travelersby David GrinerAdweek VideoSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activationby Breana MallamaciThe Big GameSuper Bowl LIII Ad Tracker: All About the Big Game’s 2019 Commercialsby Diana PearlSocial Pro DailySocial Networks Finally Bypassed Print Newspapers as a Primary Source of Newsby David CohenAdweek VideoCheck Out the Behind-the-Scenes Footage From Adweek's Winners' Circleby Joshua RiosAdFreakBurger King's New Trolling Ploy Sends Fans to McDonald's to Unlock a 1-Cent Whopper Dealby Gabriel BeltroneGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know todayBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address×Please complete all fields×Please confirm with the Recaptcha×Recaptcha response was incorrect×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you for subscribing.Please check your email to confirm×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram How the Flyers Created Gritty, the Internet's Most Beloved Mascot Agencies AgenciesP&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'by Patrick CoffeeVoiceHow Extending Compassion Goes a Long Way in Retaining Talent in Agenciesby Laurel FlattSpecialGuest Provides Brands a Cast of Creative Directors to Choose FromHow Production Companies Are Taking a Bite Out of Agency BusinessIPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media BusinessZenith Welcomes Matt James as New Global Brand PresidentThis Agency Had to Rethink Its Rebrand After Learning Its New Name Was Shared by a Russian Hacker BotnetHorizon Media Scoops Up Petco AccountView more in Agencies > Brand Marketing Brand MarketingHulu's Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brandby Nadine DietzThe Big GameDoritos' Super Bowl Spot Will Feature Chance the Rapperby Kelsey SuttonIf Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a BabyThese 4 Brands Refashioned the Way They Talk to Men Before Gillette DidHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different StandardsQ&A: Bark's Vice President of Brand Marketing on How Innovation Powers the CompanyPlanters Is Advertising in the Super Bowl for the First Time in Over a DecadeWhat Marketers Can Learn About Taking a Stand From GilletteView more in Brand Marketing > Creativity AdFreakFiverr's Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Criticsby Gabriel BeltroneCreativityMr. Rogers' Words of Enduring Love Help Shine a Light on Pittsburgh's Response to Tragedyby David GrinerFox Takes Its Marketing Campaign for New Drama The Passage to an Unlikely Source: AmazonThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like in Real Life18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its GameFor Bud Light, Even Announcing Ingredient and Nutrition Labels Is a Regal AffairA&W Canada Used the Last of Its Plastic Straws to Make a Sculpture Announcing the ChangeLincoln and a Popular Dog Photographer Help Reunite Pets With Owners After a WildfireView more in Creativity > Digital CESCES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomingsby Doug RozenSocial Pro DailyThe Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platformby David CohenMedia Buyers Fear a Picked-Over Gannett if Digital First Media's Hostile Bid SucceedsNew York Media Names David Haskell Editor in ChiefAdobe Wants Consumers to Find the Perfect Shirt by Taking a PhotoFacebook’s Political Advertising Rules Are Coming to More Countries in 2019How to ‘Botify’ Your Brand and Save It From Becoming IrrelevantSears Will Remain on Life SupportView more in Digital > Programmatic CESCES 2019 Promoted the Idea of a More Collaborative Year for Programmaticby Kyle DozemanAd Tech & Mar TechCM Group Acquires Sailthru and Liveclicker to Boost Personalized Email Servicesby Marty SwantProgrammaticCinven Invests in Ad-Tech Outfit RTB House to Further U.S. Growthby Ronan ShieldsProgrammaticDoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Momentsby Ronan ShieldsView more all coverage > TV / Video Streaming & OTTRoku Pulled Its InfoWars Channel, But Only After Users Revoltedby Sara JerdePublishers & PlatformsGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to Videoby Sara JerdeSeth Winter Will Oversee Sports Ad Sales for New FoxNetflix Will Soon Cost You $1-$2 More Each MonthNBCUniversal Will Roll Out an Ad-Supported OTT Service Next Year, Overseen by Bonnie HammerHow Barbara Walters, Adweek’s TV News Legend, Changed the Industry ‘Forever’Robin Roberts and Diane Sawyer Open Up About Making Morning TV HistoryThese 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past 15 YearsView more in TV / Video >