2018 B2B Advertising & Marketing Outlook Programmatic Takes HoldBusiness-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for B2B’s more complex sales cycle.The 2018 B2B Advertising & Marketing Outlook is based on an exclusive survey of B2B marketers and agencies conducted by Adweek BrandShare on behalf of Dun & Bradstreet. The findings examine how B2B marketers are adopting programmatic, their use of other data-driven marketing tactics, and the challenges they face in bringing greater alignment between marketing and sales. First Name Last Name Your Email Company Job Title By submitting your email address above, you consent to being contacted about news, offers and opportunities from Adweek. You can unsubscribe from these messages at any time.