ProPublica, The New York Times and the AP Are Up Late Sorting Through Trump Admin Financial Disclosures
Performance Marketing
And they're asking for help.
Amazon Echo Upgrades Alexa So She Can Understand Your Pets, Just in Time for April Fools’ Day
Performance Marketing
The "Petlexa" offers to 'get the whole house talking.' Hope your bank account is ready for all the orders that will ensue.
How Wendy’s Cooked Up Its Killer Frozen Beef Tweet to McDonald’s
It may end up being the brand's most popular tweet.
Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. [...]
Princeton Student Lobbies for Establishment of Journalism Certificate
Performance Marketing
An opinion piece by sophomore Emily Erdos.
Seamless Celebrates the Diversity of New York City, and Its Food Scene, in Its Latest Ad
Brand Marketing
You can be an adventurous eater without leaving your couch, says the food-delivery service's new TV spot.