gWallet Displayed 1.7 Million Minutes of Branded Video Ads In Q1 2010

We recently covered statistics showing that video viewing on Facebook is extremely popular and video ad performance on Facebook exceeds that on the rest of the web. From ads to watching videos within the newsfeed, Facebook users are actively engaging with user-generated and branded videos. Many brands have already increased their marketing spend in Facebook, seeing it as a viable channel for growth, by working with offer companies that incentivize users to interact with branded offers in exchange for virtual currency.