7-Eleven & Blip.tv Launch Web-Based Reality Series

7-Eleven and Blip.tv have announced the launch of a new web-based reality series, 7-Eleven Road Trip Rally. The show, which premiers on May 10, will follow two teams as they race across the country, doing 7-Eleven inspired challenges along the way. 7-Eleven has been known for using social media for everything from job recruitment to spreading brand awareness. However, with the introduction of a web series, the largest convenience retailer in the United States is taking their web marketing campaign to a whole new level.