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On The Move

Brand Marketing

FLORIDA Mike Frost has been named account supervisor at Peak/Biety in Tampa. Previously, Frost operated his own shop in Sarasota, Mike Frost Advertising, which grew to $3 million in billings […]

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DMB&B’s Global Brand Trios

Brand Marketing

D’Arcy Masius Benton & Bowles is building management triumvirates of account directors, creative directors and account planners to oversee the agency’s global brands. The move is an elevation in status […]

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Hotline

Brand Marketing

GSD&M to Open Spot Buying Hub in Dallas DALLAS–GSD&M has begun looking for space in Dallas to open a spot buying office, according to Judy Trabulsi, executive vice president and […]

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Hotline

Brand Marketing

Goodby Awarded $10-15 Mil. Dreyer’s Project SAN FRANCISCO–Goodby, Silverstein & Partners has been awarded an estimated $10-15 million assignment from Dreyer’s Grand Ice Cream, Oakland, Calif., after a review of […]

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TBWA/C/D, Levi’s Change Gear

Brand Marketing

Agency, Client Will Stick With Single Identity SAN FRANCISCO–Levi Strauss & Co. is planning to make its new “What’s true” effort from TBWA/Chiat/Day the “umbrella” campaign under which the Levi’s […]

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Raytheon Co. Has 6 Agencies In Its Crosshairs

Brand Marketing

Six semifinalists have emerged in the review for creative and media duties on Raytheon Co.’s $15 million advertising account. Campbell-Ewald Advertising, Warren, Mich.; Doremus & Co., New York; Hill, Holliday, […]

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