This is a Profile

Agency News

Brand Marketing

ALABAMA Strong Automotive Merchandising in Birmingham won the TVB Max Award at the annual National Automobile Dealers Association Convention. Jesse J. Lewis & Associates, Birmingham, is marking its 45th anniversary […]

This is a Profile

Ogilvy Wins Bakery Unit Of Flowers

Brand Marketing

The local office of Ogilvy & Mather last week was named to handle the estimated $5 million-plus advertising account of Flowers Bakeries, a business unit of Flowers Industries, which is […]

This is a Profile

Hotline

Brand Marketing

IPG AND HILL, HOLLIDAY TALKS ARE ‘SERIOUS’ BOSTON-Interpublic Group of Cos. and Hill, Holliday, Connors, Cosmopulos are in “serious negotiations,” but as of last week a buyout of the Boston […]

This is a Profile

Scudder Advances 4 Incumbents, Others In Review For Corporate Ads

Brand Marketing

Eight agencies, including a quartet of incumbents, have reached the semifinal round in the review for the estimated $15 million corporate advertising account of Scudder Kemper Investments. Incumbents advancing from […]

This is a Profile

Hill, Holliday Portrays The Lighter Side Of Fidelity In TV Spots Promoting A New Retirement Product

Brand Marketing

Humor and personality, attributes not generally associated with Fidelity Investments, are the hallmarks of a new campaign from Hill, Holliday, Connors, Cosmopulos. Breaking this week are two commercials that promote […]

This is a Profile

For Brueckner, Todd, Marketing Is Relative

Brand Marketing

A pair of creative directors with experience in the New England advertising industry have joined forces in Relativity Inc., a startup that provides both interactive marketing and traditional campaigns. The […]

{"taxonomy":"","sortby":"","label":"","shouldShow":""}