Hotline
Brand Marketing
Long Haymes Carr Breaks Hanes AdsATLANTA–NBC sportscaster Ahmad Rashad and ESPN’s Roy Firestone appear in two of three TV spots introducing Hanes’ Michael Jordan Collection of underwear. Long Haymes Carr [...]
Hotline
Brand Marketing
Mason Opens Hub Shop, Wins 2 Accounts BOSTON–Mason & Madison in New Haven, Conn., has opened a public relations office in Boston, agency president Charlie Mason said. The outpost will [...]
The Struggle For Agency Diversity
Brand Marketing
Recent Efforts Aside, Many Believe Integration Is Slow Coming BOSTON–Despite the seemingly tireless efforts of the Advertising Club of Greater Boston over the past decade to foster diversity in New [...]
Ad Club Releases Diversity Guide Focusing On Business Strategies
Brand Marketing
The Ad Club Foundation has published a comprehensive guide on diversifying the workplace. The Business Resource Guide contains discussions with consultants and business leaders who have undertaken diversity initiatives with [...]
HAIL TO THE Ad CHIEFS
Brand Marketing
Anders Ekman and Maureen McNamara have been named president of their respective Boston ad agencies. Ekman was promoted at Berenson, Isham & Partners; McNamara was advanced at Wallwork Curry. Ekman [...]
CALENDAR
Brand Marketing
CYBER SOIREE The Massachusetts Interactive Media Council hosts a holiday bash. At the Fort Hill Brew House, 125 Broad St., Boston, from 6:30-9 p.m. Info: (617) 227-2822 Dec. 3 CLUB [...]