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Six Asked to AST — Computer Co. May Launch Stores

Brand Marketing

Six agencies believed to include incumbent Team One Advertising/El Segundo, Calif., Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., and L.A. shops Lord, Dentsu & Partners, DMB&B and Grey Advertising are competing […]

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Shakeup in the Status Quo, Coast-to-Coast

Brand Marketing

General Motors Corp., AT&T, Burger King, Oldsmobile, Sears – some of the biggest clients in the country went shopping in 1993. In December alone, incumbent agencies found themselves defending nearly […]

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ACCOUNT ACQUISITIONS <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>SEATTLE

Brand Marketing

Hinton and Steel was appointed to handle advertising for Freeman Welwood, a discount stockbroker with offices in Seattle, Tacoma and Spokane, Wash.; Portland, Ore.; and Honolulu.Stewart Title Co. of Washington […]

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How IBM Changed The Playing Field

Brand Marketing

Goodby, Berlin & Silverstein didn’t win the IBM PC Co. account. Merkley Newman Harty did. But the way GBS/S.F. co-principal Jeffrey Goodby sees it, that was almost as good. ‘What […]

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Best Dramatic Series: Saatchi Meets Savoy

Brand Marketing

The best drama award goes to Savoy Pictures and Saatchi & Saatchi. The Torrance, Calif., agency got its first big break in movie advertising, winning the business in a six-month […]

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MONKEYING AROUND WITH KING KONG

Brand Marketing

Never mind the sheer size and fearsome features that enabled King Kong to terrorize New York. The Energizer Bunny makes a monkey out of the gorilla in a spot from […]

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