Discover the latest sports marketing news most impacting the industry. Read insights from the trusted team at Adweek who break down what it all means for the future of sports advertising.

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Major League Soccer’s Attitude and Access Scored It a New CMO

Major League Soccer named former Chase and Pfizer marketer Radhika Duggal its new CMO.

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9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit

The inaugural ADWEEK Brand Play Sports Marketing Summit reveals that evolving audiences and technologies make it increasingly difficult to game the system as the rules and stakes change

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Kendall Toole Explains Why You Don’t Quit in New Brand Video

Peloton's Kendall Toole participates in the latest Persevering Profile from sports nutrition brand Don't Quit.

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The Kentucky Derby Rode Style and Social Media to Gen Z Success

The Kentucky Derby rode style and social media into an influx of designers and brands.

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Women’s Sports-Focused NewFront Changes the Media Buying Game

Sports Innovation Lab's Women's Sports Club NewFront makes it easy for sponsors to get in on the action.

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How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners

Huge viewership for March Madness and the WNBA Draft brought big returns to Disney.

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Inside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans

Samsung Ads plans multiple sports-focused FAST channels for MLB, AHL and F1.

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Brands Chase Football Marketing Momentum at NFL Draft

The NFL Draft finds brands like Verizon and Snickers chasing the sport's newest stars and the league's marketing momentum amid surging viewership.

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How The Sports Bra Sold Its Game Plan to the World

The Sports Bra and owner Jenny Nguyen made Reddit co-founder Alexis Ohanian a believer and franchise investor.

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Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad

The Golden State Warriors player talks being loved and hated, and choosing the right brand deals.

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Why Caitlin Clark Will Be Worth It for Nike

The WNBA draftee's rumored eight-figure shoe deal belies the value she's shown brand and NIL partners like State Farm and Gatorade.

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Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor

Applebees gets its football wish with as an NFL sponsor.

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How Coke Zero Hustled to Keep Up With Fans in March Madness

Coke Zero updated its ads during Final Four to stay in the game.

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Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.

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The Office Cast Become the Masters of Small Business for AT&T

Rainn Wilson and his former co-stars give entrepreneurs a funny look at AT&T Business using golf and LinkedIn.