Brave Commerce: Balancing Flavor and Health in Canned Drinks
Olipop CEO Ben Goodwin takes nutrition seriously.
Want a Leg Up in the Ad Industry? Start in the Restaurant Business
A persnickety diner requires patience, tolerance and acceptance of the reality that, after all, they’re paying the bill.
Coca-Cola Puts People and Pets Over Product in an Ode to Spills
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest campaign tosses the beverage aside in favor of other happy moments.
Make Waves—But Make Sure They Propel the Brand Forward
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it's special and, more importantly, why consumers should choose it—now and in the future.
Burger King Celebrates Bald Spots With a Whopper Giveaway
The campaign was inspired by similarities between the common types of baldness and the structure of the fast food chain’s drive-throughs.
Who Wants 228 Big Macs?
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR
IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.
Outback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for One Night Only
Flaky friends, gotta love ‘em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some [...]
Keep Snacking on Cheetos, But Use Your ‘Other Hand’ for Important Tasks
The new Cheetos campaign, from Goodby Silverstein & Partners and Ketchum, shows the comic perils of using your 'Other Hand.'
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Applebees gets its football wish with as an NFL sponsor.
Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Taylor Montgomery's journey shows career progression isn't always linear.
Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits
The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
Quaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table
Quaker enlisted photographer Misan Harriman to capture real, emotional moments at the breakfast table.
McDonald’s Made Scented Billboards That Smell Like Its French Fries
McDonald’s deployed a series of billboards diffusing the scent of its bestselling french fries.