Reaching Generation Active: What You Need to Know About Today’s Most Influential Consumer Group

Reaching Generation Active: What You Need to Know About Today’s Most Influential Consumer Group

Available On-Demand (Originally Broadcast June 8, 2017)
There are over 100 million people in the U.S. who exercise at least twice a week. This is Generation Active, a group that defies traditional demographics and is difficult to reach via traditional media. Hear exclusive research about what it takes to connect with this elusive and influential consumer group.