Maximize Influencer Impact: How Data Outperforms Celebrity Endorsements

Maximize Influencer Impact: How Data Outperforms Celebrity Endorsements

Available On-Demand (Originally Broadcast December 7, 2017)
Forget high-profile celebrities. Brand marketers are turning to everyday influencers—the friends, co-workers and other tastemakers that help people make daily purchase decisions. And they’re identifying and leveraging these trusted sources using rich data analytics.