Data-Driven Creative: How to Leverage Social Data in Your Campaign Strategy

Data-Driven Creative: How to Leverage Social Data in Your Campaign Strategy

Available On-Demand (Originally Broadcast March 2, 2017)
Data is changing how today’s top agencies approach creative. They’re mining insights to gain a deeper understanding of consumers and to optimize campaigns to ensure they resonate with the target audience. Hear how Saatchi and Saatchi UK uses social data to inform their creative strategy.