Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

Available On-Demand (Originally Broadcast September 19, 2017)
In an era of bots and ad blockers, how can you be sure your digital ad campaigns are not only reaching their intended target, but also generating sales? The answer is to use in-store transaction data to tie digital impressions to actual consumer spending.