Marrying Audience Intent with Lifestyle: Performance Insights from Jenny Craig

Marrying Audience Intent with Lifestyle: Performance Insights from Jenny Craig

Available On-Demand (Originally Broadcast May 31, 2017)
When Jenny Craig wanted to boost its crucial Q1 sign ups, its agency identified and targeted likely buyers by marrying audience intent with lifestyle, blowing past its goals. Find out how knowing your audience just a little bit better can not only drive digital KPIs but also drive true business outcomes.