2018 B2B Advertising and Marketing Outlook: Programmatic Takes Hold

2018 B2B Advertising and Marketing Outlook: Programmatic Takes Hold

Available On-Demand (Originally Broadcast November 1, 2017)
B2B marketers are going all in on programmatic advertising but are challenged to find ways to align their lead gen efforts with impression-based targeting, according to exclusive research from  Dun & Bradstreet and Adweek. Get an exclusive first look at the findings.