YuMe Not Among Top Video Ad Firms in U.S.
Despite company's size, pre-IPO firm falls below bigger exchanges and networks
Web video ad network YuMe filed for an IPO last week. One eye-popping stat in its S1 notes is that it had more than 257 million monthly unique viewers worldwide during May 2013 and a large customer base that includes 64 of the top 100 U.S. advertisers.
In other words, YuMe's network is huge, as are most ad networks. Tremor Video, which launched its own lackluster IPO on June 27, didn't make nearly such a big size claim, saying only that it sells inventory on 500 sites.
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