There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers.
These are just some of the insights revealed in a new e-book published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform.
Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare.
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