Videology Taps Nielsen to Boost Marketing Across TV and Digital

Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that means young people.

Videology has been interested in an advertising future that doesn’t distinguish between traditional television and online video, one in which media planners could launch campaigns and reach targeted demographics across channels. Nielsen has been building the tools to measure digital viewers much like it does on TV.

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