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Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available today, with its initial content push centered around this weekend's TV movie, CrazySexyCool: The TLC Story.
But there's also a new content division being created to add content to this app, called VH1 Snack. Dan Sacher, svp of connected content for VH1, says that the itch you can scratch by flipping from network to network with your remote is harder to satisfy with a TV app, so short-form content is part of the plan.
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