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TouchCast Moves to Desktop Startup looking to reinvent how video works on the Web

TouchCast

Startup TouchCast’s ambitious play to completely rethink the Web has taken another step.

The company launched back in June on the iPad aiming to spark a creative and design revolution for the Internet. Now, the company is moving to PCs.

TouchCast's app allows iPad users to easily create videos that feature Web content, links, shopping functionality and social media feeds. The ultimate goal for the company, per co-founder Erick Schonfeld, is to bring video front and center on Web pages, rather than be relegated to a video section or solely contained within a video player.

“This is a new way of doing things, where the Web looks less like a magazine and more like a video medium, “Schonfeld said. “We’re letting people create media in a new way.”

Starting today, TouchCast is now available on desktops (Macs are coming soon). Plus, users can employ multiple cameras and do more post-production work, Eric said.

TouchCast has declined to reveal any user numbers, but Schonfeld said that one somewhat surprising result has been the number of students using the product. Companies like Forbes and BuzzFeed’s Ze Frank have tested the app. “We don’t know exactly where our growth will come from," said Schonfeld, "but were going after both markets—professionals and native Web talent.”

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In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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