TaylorMade's Live Product Video Seems Teed Up for Social

Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.

At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected to take viewers inside and outside its PGA tour truck to demonstrate its SLDR clubs, which become available Friday. The live video event coincides with the build-up for the HP Byron Nelson Championship, teeing off tomorrow in Irving, Texas. (The tour truck is standing by in the Dallas suburb.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in