Sony Xperia Z2 Wants You to Pay Attention to the Details | Adweek Sony Xperia Z2 Wants You to Pay Attention to the Details | Adweek

Sony Wants You to Pay Attention to the Details Also, bacon makes everything better

Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae can make you stand out in the dance world.

The commercial also doubles as a great way to show off the smartphone's underwater capabilities. No, this is not some waterproof iPhone hoax.

Plus, there’s nothing better that a little "wakey wakey, eggs and bakey." While you’ll still have to scramble your own eggs, Oscar Meyer has promising new technology that will pump out fresh fried bacon scent when your cellphone alarm goes off. Interested parties can apply for the beta test.

Check out the top brands this week:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

Click to Subscribe to VideoWatch RSS