Performance Marketing

Smartphone Ads Infiltrate YouTube, Led by Moto X's Lazy Phone

Smartphones account for six of top 10 branded videos on YouTube last week

Headshot of Mike Shields
By Mike Shields

The Moto X Lazy Phone ad is a true hit on YouTube. After garnering 7 million views in just three days, the spot (starring a Spin Doctors lookalike per @Chris_Heine) has generated over 13 million views over the past week, landing it the top spot on VideoWatch/VidIQ's weekly ranker. 

Smartphone ads dominated this past week's list, accounting for six of the top 10 clips. Besides Motorola's funny ad, three new videos from Apple promoting its new 5C and 5S joined the list, along with Sony Xperia.

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Headshot of Mike Shields

Mike Shields

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