Science Videos Percolate on YouTube | Adweek
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Science Videos Percolate on YouTube Experiments, eggheads top comics during ho-hum week

If you think comedy or silly rules YouTube, usually you're right. But last week, a sort of a Revenge of the Nerds theme emerged on the Google-owned video platform, as two science-related clips cracked the top 10 in an otherwise lackluster week.

Atop the VideoWatch/VidIQ Web series ranker was an elaborate explainer from the SloMo Guys detailing the impact of magnetic liquid on a super hydrophonic surface, which you've probably always wondered about. The geeky clip generated 3.5 million views, despite its length (five and a half minutes).

In fifth place was another five-minute-plus explainer from the SciShow team dubbed The Truth About Redheads. The truth is, they're not evil (or so science says).

Check out the ranking here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.
The ranking is also meant to capture "born-on-the-Web" YouTube content. Thus, material like clips from TV shows, movie trailers, video games and music videos are not included.

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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