Retailer Targets Young Adults With Sh*t Old Men Say

American Giant puts ad spend behind playful video

American Giant is running Facebook and Twitter ads during the next few weeks to push a 90-second online video that features a handful of male senior citizens lamenting the ways of modern youth.

One of the video's better moments involves an elderly gentleman commenting on young men and their droopy pants: That's what belts are for! The video, dubbed "The Old Man Film" and created by agency Cutwater, went live three days ago while generating 44,000 views so far.

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