NationSwell Attempts to Do Good One Video at a Time | Adweek NationSwell Attempts to Do Good One Video at a Time | Adweek
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NationSwell Attempts to Do Good One Video at a Time Big Bets series looks at entrepreneurs positively impacting communities

Year Up's Gerald Chertavian

When Greg Behrman returned from his one-year military deployment in Afghanistan, he decided that he wanted to be a purveyor of social change. The former Goldman Sachs analyst decided to channel his energies into creating a video network and website that would turn clicktivism into actual progress.

NationSwell highlights people and groups that are making a positive impact in their communities through online documentaries and then links their stories to direct ways people can help the cause, whether through an online donation, sending a petition or spreading the message on social media. It also promotes offline activation via volunteer opportunities and organizational efforts. The site's tales have been published on partner networks like Huffington Post and People Magazine

Today, the media startup launched its first video series, Big Bets, which takes a look at eight entrepreneurs who run social nonprofits. The first episode profiles Gerald Chertavian and his organization Year Up, which is a group that enrolls inner city youth in a rigorous one-year training program. Skills they learn give them the opportunity to land internships or entry level positions with partner employers, which include Facebook, Bank of America and Twitter

Watch Big Bets: Gerald Chertavian below:

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