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Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's breaking all the rules.

Mercedes-Benz charts at No. 6 this week, thanks to a 15-second video that showcases one of its vintage models meandering via a two-lane highway in Italy—with its car doors totally ajar. The auto was evidently participating in the Mille Miglia, a race for classic cars in the European country.  

Mercedes is not only making its initial appearance, but the brand also represents the first car company to appear in the rankings. Check out the automaker's work below in our multimedia infographic, which allows viewers to watch last week's top videos while seeing what kind of organic reach the brands created.

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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