Meet Watch Awards Production Judge Fred Seibert

Adventure Time exec producer says viral hits are easy when you're strange

What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains.

"I think that weird mostly works because it is novel," Seibert said. "It is a new twist on every day life that through contrast draws attention to itself."

The founder and executive producer of independent animation studio Frederator Studios has worn many hats in the entertainment industry. Before his current job, he was the first creative director for MTV.

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