Meet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox

App will offer exclusive content

This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered around information presented on the program.

The sponsorship launches July 1 and will run for an unspecified number of episodes, said Peter Naylor, evp of digital media for NBC News Digital Group.

Shell's sponsorship of the app has three elements: a conventional 300 x 250 pixel ad; its surveys; and a feature called SpotSynch, which, in this case, will display a Shell ad on the second screen while an ad for the company plays on TV.

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