Mashable Partners With the Collective on Video Production

Web publisher to tap into company's YouTube expertise

Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying Orange.

Huh?

Actually, it makes a lot of sense. Mashable has just inked a partnership with Collective Digital Studios, the firm perhaps best known for shepherding ad deals for YouTube stars like Freddie Wong, the ubiquitous Fred and The Annoying Orange (the latter two have since made it to TV).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in