Maker and Pepsi Get Baseball Fans Singing | Adweek Maker and Pepsi Get Baseball Fans Singing | Adweek
Advertisement

Maker and Pepsi Get Baseball Fans Singing Crowdsourcing 'Take Me Out to the Ballgame'

Just in time for the World Series, Maker Studios cranked out a video for sponsor Pepsi featuring a cadre of baseball fans singing Take Me Out to the Ballgame.

Maker tapped popular YouTube a cappella artist Mike Tompkins—who boasts of having more than a million subscribers—to produce the crowdsourced clip. In the a cappella tradition, no instruments are used, though the sounds of bats hitting balls add a bit of a soundtrack to the sing-along. The Pepsi branding is fairly low-key: singing fans are wearing Pepsi t-shirts, and a quick Pepsi image and tagline appears at the clip's conclusion.

The fans are from across the country, and per Maker, the clip was shot at Wrigley Field in Chicago and the MLB Fan Cave in New York.

The video would seem to be the kind of work Maker is looking to quickly churn out for brands via it's new in-house ad group Maker Made. Check it out:

Advertisement
About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

Click to Subscribe to VideoWatch RSS

Advertisement