Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners
Data shows promise for an old video program that's getting a new twist
Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies.
Up until that point, if brands wanted in on the Partners program, they needed to partner with popular YouTube personalities by creating branded videos, while also pushing the spots with pre-roll and banner ads via their channels on the site.
Countless brands have taken part in that five-year-old effort, according to YouTube, including Procter & Gamble, Maybelline, Activision, Dodge and Juicy Couture.
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