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Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans.

Focusing on a subset of home improvement shoppers, the companies are releasing data from the research and exclusively sharing this infographic with VideoWatch. Home Depot, Lowe's, Walmart, Sears and other retailers may be interested in what it suggests about online video with this consumer niche.
 

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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