Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube

NBA stars drive branded content surge

People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and marketing clout. Last week, a heartfelt, authentic-feeling look at James' home life, all part of a two-minute Samsung Mobile spot, blew up on YouTube and generated more than 8 million views, according to the latest VideoWatch/VidIQ ranking of branded YouTube videos.

In fact, the Miami Heat star had a huge week on YouTube, as his Rocky-esque Nike spot also nabbed third place on the chart with nearly 2 million views, per VidIQ.

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