WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare brands are rarely forthcoming with digital ad buys, so WellPoint's initiative gives a rare glimpse into how the industry might be evolving in the space.
The effort includes a trio of spots, featuring copy that humorously names a disease for every letter in the alphabet ("D is for diarrhea," "T is for tape worms," etc.).
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