A few million views in a week for a brand video on YouTube is solid; 11 million plus is pretty stunning. But that's just what GoPro pulled off with its try-not-to-cry spot featuring a fireman saving a cat (it always comes back to cats on the Web).
A perfectly solid Mercedes-Benz spot featuring a chicken generated over 3 million views last week, usually enough to top the list. However, the rough, two-minute GoPro clip has already sparked over 13 million views to date; the extreme sports-friendly camera brand also nabbed the seventh slot on VideoWatch/VidIQ's weekly brand video ranker.
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